I started my business after spending years helping my mom run her boutique. During that time, I noticed a clear gap in the market for moms seeking clothing that is both comfortable and trendy.

After the Covid pandemic, I decided to take the leap and launch my own brand. My first store was actually in the loft of the salon where I worked as a hairstylist. I loved doing hair, but I was ready to channel my creativity in a completely new way.

Since then, our business has grown steadily year after year, achieving milestones we once only dreamed of. None of this would have been possible without the loyal support of our amazing customers, for which we are endlessly grateful.

For anyone new here, I want you to know that I am not just running this business—I’m living it. I’m a busy mom of two boys (ages 11 and 9), and just like many of my customers, I understand the struggle of finding stylish, high-quality clothes that fit well. I’m a midsize woman (size 12), so every piece we carry is carefully chosen to provide the same great fit and quality I’d expect for myself.

Thank you for letting us be a part of your wardrobe and your lives.

-Nicole